Currently, Fenty Beauty is available in 17 countries. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores until May 2019, where the line would also become available in the high street chemist Boots UK. In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores.įenty Beauty's first products went on sale on September 8, 2017. Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones. Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. Kendo Holdings, Inc, is an 'incubator' company that manufactures cosmetics as white-label products for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016, to produce Fenty Beauty through LVMH's Kendo division. Previously, she had collaborated with MAC Cosmetics, as well as released 10 fragrances via Parlux Ltd, but Fenty Beauty was her first solo cosmetics brand. Rihanna launched Fenty Beauty in 2017, when she was 29 years old. Fenty Beauty was among these new trademarks. In June 2013, Rihanna trademarked her surname, Fenty, for use on various products, leading to speculation that she would begin working on endeavors other than her music. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types. The original foundation launch included 40 shades, and has since expanded to 50. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release.

Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017.

Mac setting powder for dark skin